Start with 4 weeks free!
I turn AI products into predictable enterprise revenue.
Fractional CRO for AI companies with PMF that haven't yet built a repeatable sales engine. I don't just advise — I sell.
Welcome to AI Go-to-Market
Recent engagement: Pecan.ai (Google Ventures backed)
Built the go-to-market strategy for demandforecast.ai from the ground up and closed 5 enterprise logos — including BIC and Bayer — in 12 months.
Track record:
- 900%+ revenue growth in 4 years at a start-up
- 300%+ revenue growth in under 5 years at a mid-market business
- Two successful exits: Cable&Wireless and Nokia
This is for you if:
Your AI product is good but your sales engine isn't.
You've raised the money. You've built the product. You've got customers.
I’m probably a good fit if…
- You're a B2B AI/SaaS company
- You've already got some paying customers
- You need someone to help you launch in the US from Europe or Asia
- You're trying to move from founder-led sales to a repeatable sales engine
- You're targeting Enterprise or mid-market
- You need more qualified pipeline
- You're considering hiring a VP Sales/CRO
- You have a good product but revenue isn't growing fast enough
And:
I'm probably NOT a good fit if…
- You haven't found product-market fit
- You're still looking for your first customer
- Your ACV is £500
- You need someone to simply generate leads
- You want strategy but don't want someone involved in selling
I'm David Barker. 30+ years scaling GTM and sales at high-tech and AI companies, most recently as a senior GTM/sales leader at Pecan.ai. I've also worked across Hyperlink PLC, Amobee, Samba TV, Nokia, and Enpocket — enterprise and SMB, UK and international markets.
What makes this different from a typical fractional CRO or advisory engagement: I go out and close deals myself, alongside building the strategy and training your team. You're judged by commercial results, not deliverables — so am I.
Typical engagement:
- Assess — your current sales org, pipeline, ICP, pricing, and win rate
- Build — a GTM plan and sales process suited to your stage, not a generic playbook
- Execute — hands-on selling and pipeline generation, not just advice from the sidelines
My mission: exceptional commercial support so the CEO can stay focused on being a CEO — without also having to be the Chief Revenue Officer.
I don't just advise — I go out and sell. Fractional CRO support that builds your GTM strategy, trains your team, and brings in new business.
Senior commercial leadership without the commitment of a full-time CRO.
https://www.linkedin.com/in/davidbarker2/
Growing Revenue for AI companies
What I can provide Founders, CEOs and Leadership teams
GTM Strategy & Plan
ICP definition, positioning, pricing review, and a written go-to-market plan you own — built in weeks, not quarters.
New Business — I Sell
I actively open doors and run deals alongside you: outbound, discovery, demos, negotiation. Judged on pipeline and revenue, not reports.
Fractional CRO Leadership
Weekly sales leadership: targets, forecasting, pipeline reviews, board-ready reporting — without a full-time hire.
Team Build & Coaching
Hiring your first salespeople, training the team, and coaching founder-led sales: discovery, demos, objection handling.
I am judged by commercial results — pipeline built and revenue closed — not by lengthy reports that need substantial investment to implement.
Initial Engagement - let's check the fit
Dont't hire a FractionalCRO on faith
You don't know me. I don't know your business. So let's test whether I can actually move the needle before either of us commits.
Every engagement starts with a four-week project - COMPLETELY FREE:
- Week 1 — two meetings: your business, your pain points
- Week 2 — two meetings: your GTM motion, pipeline, and existing customers
- Week 3 — I write up my findings and build a proposed GTM plan
- Week 4 — 90 minutes with the founders on the plan. Only then, if you want to continue, do we discuss commercial terms.
By week four you know exactly what you’d be paying for — and I know whether I can move the needle. No fit, no fee, no hard feelings.
I only take on a small number of four-week engagements at a time, so I work with companies where I believe I can make a material commercial difference.
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