AI Go To Market strategy

Welcome to AI Go-to-Market

Are you looking to take your AI business to the next level? You've raised money, built a team, and are developing a great AI-based product. Now you need a go-to-market strategy — and the revenue to match.

I can help, whether you're just starting to build revenue or looking to improve results you already have.

With over 30 years of experience specifically growing high-tech companies, at both start-up and mid-market stage, I develop and execute plans that take businesses to their next level of success.

Whether you need help with a specific project or want ongoing support, I work at a fraction of the cost of a permanent hire.

I'm David Barker, a GTM and sales leader with 30+ years of experience scaling high-tech and AI companies. As a member of the Executive team, I've grown revenue dramatically at every company I've worked with — including over 300% in under 5 years at a mid-market business, and over 900% in just over 4 years at a start-up. I've also helped drive two successful exits, to Cable&Wireless and Nokia.

I don't just advise — I go out and sell. Fractional CRO support that builds your GTM strategy, trains your team, and brings in new business, at a fraction of the cost of a full-time hire.

I've held senior GTM and sales roles at Pecan.ai, DemandForecast.ai,, Hyperlink PLC, Amobee, Samba TV, Nokia, Enpocket, working across Enterprise and SMB products

What makes me a little different from others is that I don't just consult — but can also be part of your new business team, actively going out and finding you new business. I am judged by my commercial results, not by lengthy reports that require substantial investment to implement.

Growing Revenue for AI companies

If you have not already taken the first steps in creating a sales plan, then we will develop one with you, help hire sales people as necessary, set targets, develop sales materials and actively reach out to potential prospects to get the revenue going.

If you have a sales organisation already set up, then we will take stock of your current sales org, pipeline, major customers, annual recurring revenue, pricing and win rate. Next we instigate a collaborative plan to improve performance and take you to the next level of sustainable revenue growth.

Lastly we ensure that you hit your Sales plan with hands on support either as a Fractional CRO or as a consultant to your existing Sales Leadership.

About David Barker

A tenacious and profit oriented business leader with extensive Go-to-Market, International Sales and GM experience.

I have held Executive team positions at two successful exits - one Marketing Technology and one Advertising Technology and have consistently exceeded my team goals for over 30 years.

Throughout my career I have collaborated and reported directly to CEO's with the remit of owning the commercial side of the company. I am experienced in SAAS, DAAS, and fully "managed" products and have an extensive client and agency network of contacts.

I now work as an advisor or project implementer, often as a Fractional CRO, helping fast paced companies achieve even faster growth.

Key Skills

Proven experience in developing global "go-to-market" plans and then successfully implementing them.

Extensive International Sales experience in SAAS, DAAS, Adtech and Martech.

Successfully run sales teams at both startup and corporate businesses.

Confident in emerging technologies and provable success in selling high ticket enterprise solutions and complex platforms into international customers.

Reputation for building out well trained, professional and high performing sales teams.

Go-to-Market & Sales Consulting for AI SaaS & Vertical AI Companies

Welcome to AI Go-to-Market

Mission

Growing Revenue for AI companies

About David Barker

Drop me a line to discuss how I can grow your revenue

ai-gotomarket

Go-to-Market & Sales Consulting for AI SaaS & Vertical AI Companies

Welcome to AI Go-to-Market

Mission

Growing Revenue for AI companies

About David Barker

Drop me a line to discuss how I can grow your revenue

ai-gotomarket

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